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It’s a chilly time to be in marketing.
Everyone I meet talks of trying to improve their success rate in new business pitches from 1:3 to 2:3. That means they’re all trying to do better from a position of doing quite well. One in three is an entirely honourable score. Two in three is a completely different matter. Is Superman on your staff?
But what if you are not learning from your failures? 
You might benefit from some painful but very useful Failed Pitch Research. FMG, Adestra and others have used me for this.
If you’re based in Greater London, I’m happy to take you through “How To Lose a Pitch When You Thought You Were Winning.” All fifty examples are real ones with big lessons attached.
On 20 October 2011, I gave the talk to twenty members of The Richmond Group in The Lamb pub on Lamb’s Conduit Street in Central London. Here are three email comments from the attendees:
”Last night was great and I’m sure everyone enjoyed it and appreciated your insight. Thanks for doing it.” David Corless.
“I did enjoy it, thank you. I thought you spoke very well and was greatly impressed.” Andy White, CBW
“I enjoyed listening to your stories very much, and even told some to my family.The interesting thing is that they are all based on the real world, and hence they stick in our mind and are very useful, and you also stuck in our minds.” Stephen Sweid, www.cinnosys.com
My mobile number is 07785 774207. Hurry whilst stocks last.
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